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from Merely Online to Viral with a Vengeance Print media is fast losing out to its online cousin -- at least that is the story in the more developed societies. Actually the word developed has a rather embarrassing connotation to the extent that it implies that we in the non-developed world are somehow barbaric, but if we can swallow our pride on this then it is a fact there is a gulf of difference between the markets of North America, Western Europe and some pockets in the Far East on one hand the rest of the world on the other. What is this difference ? First per capita income and buying power and what is most important for the purpose of this article, broadband penetration. Broadband penetration translates into a change in lifestyle -- eCommerce, net banking, social media and of course in the way we consume information, and it is this last change that is cause of much grief in the upper echelons of media ownership. Print media is feeling the heat as it loses ma...
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