blog@Yantrajaal

Facebook is the mythical 800-lb gorilla in the media world that, as the original joke goes, “sits down wherever it wants to”. With 1.2 billion pairs of eyeballs eyeing it every day, it has an audience greater than any American, European or Asian TV news network, newspaper or online news portal. This immense reach also makes it the most effective medium of entertainment. In societies where it has crossed a critical threshold of penetration, it has become the most potent mobilising force in politics and all this eventually translates into Facebook being one of the  most valuable companies in the world. image borrowed from https://mymuddledmind.blog / We know that information is power. We also know that power corrupts and absolute power corrupts absolutely. Should we be wary of Facebook? Consider the following ... In the Foundation series of iconic science fiction novels by Isaac Asimov, we have  the villain, a mutant psychopath called the Mule, using popular musical co...

Can Digital India be launched on the back of a private social media network ? E-Governance is a concept that has fascinated bureaucrats, academics and the IT industry in India for many years but the term is ill defined. At one end of the spectrum we have government departments that put up web portals with static, mostly obsolete, data while at the other end we have useful applications for, say, passports and income tax. This great disparity in sophistication and utility is because each such application is the result of an independent initiative and reflects the vision of the owner and the competence of the vendor who was awarded the tender on the L1 ( lowest cost) basis. In the corporate sector this is referred to as the “Thousand Island” scenario  -- with “islands” of automation separated by gaps of inconsistent data -- and the common solution that is offered is based on an “ERP” like SAP that can tie together all parts of the organisation with one coherent software. Unfortunat...

Unless you are Rip Van Winkle who has just woken up from long sleep, it is very unlikely that you would be unaware of how social media frenzy has been and is sweeping through the ecosystem. Facebook, Twitter and Youtube is the new trinity that everyone is interested in, not the Brahma-Vishnu-Maheshwar or the Father-Son-HolyGhost that our ancestor talked about. While usage and consumption of social media is what most of us are interested in, social scientists and market research professionals have a deeper interest in this amazing phenomenon. In the past, such research was carried out through traditional tools like questionnaires but given the vast quantity of data and the speed with which it changes we need newer and better tools. As a part of the curriculum of the MBA program at the Vinod Gupta School of Management, IIT Kharagpur students were required to explore and present newer tools -- that are legitimately available at no cost -- for extracting and analysing social media da...

The new minister for  higher education in West Bengal is exploring new ways in which this sector could be improved. Here are some ideas. image of Class XII girls borrowed from Indian Patrika There could be many ways to improve the quality of higher education in Bengal. Curriculum can be redesigned, faculty can be trained or the administrative structure of universities and colleges can be changed. But without ignoring these traditional approaches, can we look for some radical, out-of-the-box ideas that could catapult Bengal to an eminent position of thought leadership ? To do so, let us begin by admitting that there is no dearth of colleges in Bengal but students do not perceive them to be very useful. This is because of (a) the poor quality of faculty and the educational services that they deliver that in turn leads to (b) the meagre job opportunities that that await students who pass out. This note explores low-cost, technology enabled approaches that can help mitiga...

Science fiction writers and movie makers have long talked about robots evolving to the point of dominating the world and human society. Fortunately this has not yet happened and the possibility of it happening in the near future is quite low. On the other hand, machine generated mass mail -- spam -- has increased to a point where they constitute 98% of the total email ecosystem and can dominate and destroy this very useful service unless one takes special care to keep them at bay. Social bots are an emerging phenomenon that may climb out of the success seen with spams in email and reach out towards what what was considered impossible -- the domination of real human ecosystem. A bot by itself is no big news. Bot -- an abbreviation for a software robot -- is a computer program that imitates human behaviour in certain circumstances. For example you can create a bot, a searchbot, to search the web and report on the best prices for a particular product across various online stores. This...

Distance learning is a topic that excites all but remains a model that is yet to be cracked with any great degree of success. Mr Deepak Parekh, in his inaugural address at the CSI National Convention states that this market will be worth Rs 11 billion in 2012 but as of today will any company actually hire someone who has an MBA degree from an online program ? It is true that we have had correspondence courses from various open universities and of late many reputed universities like MIT and even our own IITs have come out with presentations and recorded videos that seek to distribute the wisdom of good teachers among students not enrolled with them. Video conferencing has also been tried but again, the fact that they are nowhere as popular as regular class room sessions means that there is something missing somewhere. But the fact remains that hunger for education – especially the kind of professional education that helps people get jobs – is immense. That is why private engineerin...

Some people look at the world around them and wonder why - Creative folks look around and wonder why NOT ? We have had corrossion resistant steel and pest resistant Bt-cotton, so why can we not have institutional systems that are corruption resistant by design ? In my youth and childhood, when I was a consultant in an earlier professional avatar, I have had the opportunity to work with Indian and foreign companies and with some agencies of the government to design processes and systems that meet certain organisational goals. Some of our ideas were successful and some where not and when I look back on these assignments, the one common thread that spans across all successful assignments was the fact the organisation concerned, or at least some significant individuals, were committed to a successful implementation and worked with us to introduce the changes required for our ideas to be successful. Unfortunately this is not so in most government assignments. Government agencies in...

  from Merely Online to Viral with a Vengeance Print media is fast losing out to its online cousin -- at least that is the story in the more developed societies. Actually the word developed has a rather embarrassing connotation to the extent that it implies that we in the non-developed world are somehow barbaric, but if we can swallow our pride on this then it is a fact there is a gulf of difference between the markets of North America, Western Europe and some pockets in the Far East on one hand the rest of the world on the other. What is this difference ? First per capita income and buying power and what is most important for the purpose of this article, broadband penetration. Broadband penetration translates into a change in lifestyle -- eCommerce, net banking, social media and of course in the way we consume information, and it is this last change that is cause of much grief in the upper echelons of media ownership. Print media is feeling the heat as it loses ma...

Have you ever wondered what "they" are talking about "out" there in the social media ? What are they talking about more ? Google ? Microsoft ? or IBM ?   Now you can have all the answers from Omgili.com with charts like these .. or coming back to India who is more popular in the network Katrina Kaif ? or Priyanka Chopra ? or Shilpa Shetty ? Check it out, it is fun.