blog@Yantrajaal

Print on demand is a publishing process that allows an author to publish a book in paperback and then have a very small number of copies -- even a single copy, if necessary -- printed whenever required at a price point that is comparable to traditional offset printing. I had first come across this technology when I had published, The Road to pSingularity , and had explained this new publishing paradigm in a post in 2007 . The trouble then was that these print-on-demand publishers were based in the US and the price of the book was comparable to a US retail price which is quite high for us in India. Moreover the shipping cost was very often more than the cost of the book. Thus the whole process was not quite economically viable. However the arrival of of print-on-demand vendors in India have altered the economics dramatically. Recently, I had the pleasure of publishing the first volume of the VGSOM Management Monograph Series through Pothi and the results were very satisfying. A...

I am a power-user of the Internet and have been evangelising its usage in almost every field of activity but the funny thing is that despite this deep attachment to the digital media, I never, ever give up a chance to grab a magazine and curl up with it on a sofa ! Why is this ? Because it is simply so much more comfortable to do so. Does that mean that I do not read stuff off the web ? Not at all – I read it all the time, and in fact most of the important things that I have read have been off the web, but that does not mean that I like to sit hunched up in front of screen. So why do I do so ? Because no print magazine can ever give me either the diversity of reach that I can get on the web nor will it ever be customised to exactly the kind of stuff that I care to read. Net-net, I am willing to tolerate the physical discomfort because I care for the reach and the degree of customisation. Is there a way out of this problem ? What if someone were to come out with a system that allows m...

One of the most overused words in digital cyberia is paradigm but unfortunately there are instances when there is really no synonym that will suffice. Such is the case here where I describe a completely new way of doing business in the book publishing industry. After Encyclopedia Britannica, Travel Agents and other brick-and-mortar establishments that have been severely challenged by web based business models, it may be the turn of book publishers next ! The online publishing and print-on-demand (OLPPOD) business is all set give the established publishers a run for their money and offer new hope and unprecedented empowerment to unknown authors. Online publishing is old hat. I have been writing on the web since 1998 but have always felt that substantial pieces of work need to be in hard copy for the reader to first enjoy and second make sense of complex content. However efforts to get one's work in print has been very difficult. While JK Rowlings and other well known authors have no...