The Second Book on the Third Wave
Steve Case is such a big fan of Alvin Toffler’s 1980 classic, The Third Wave, that when he pens his own memoirs he gives it the same title. In his seminal work, Toffler had identified three distinct waves in the evolution of human society as the world moved from agriculture, through industry to become a post-industrial information driven society. Steve divides Toffler’s third wave -- the information phase -- into three sub-waves and then examines the third of this third in greater detail. In addition to being his memoirs, that chronicle the rise and fall of America Online, the company that really got Americans hooked to the internet, there are two other distinct themes that Steve has woven into this easy to read book. First he wants to be mentor and cheerleader for the entrepreneur who has an idea to change the world and does not know how to go about it. The second, and this is pet theme, is the distinction between the first, second and third waves, or sub-waves, of the internet dr...