Data Mining on Social Media Platforms

Unless you are Rip Van Winkle who has just woken up from long sleep, it is very unlikely that you would be unaware of how social media frenzy has been and is sweeping through the ecosystem. Facebook, Twitter and Youtube is the new trinity that everyone is interested in, not the Brahma-Vishnu-Maheshwar or the Father-Son-HolyGhost that our ancestor talked about. While usage and consumption of social media is what most of us are interested in, social scientists and market research professionals have a deeper interest in this amazing phenomenon. In the past, such research was carried out through traditional tools like questionnaires but given the vast quantity of data and the speed with which it changes we need newer and better tools. As a part of the curriculum of the MBA program at the Vinod Gupta School of Management, IIT Kharagpur students were required to explore and present newer tools -- that are legitimately available at no cost -- for extracting and analysing social media da...