blog@Yantrajaal

Alzhiemers disease is a condition that is becoming evident in a significantly large percentage of the ageing population. It is not a new disease but one about which the medical community and the public at large are becoming increasingly aware of. The award winning movie Black, featuring Rani Mukherjee and Amitabh Bachchan - where Amitabh is shown as suffering from the disease, has brought it to the forefront of the our consciousness. Alzheimers is a strange disease. The patient has no apparent physical disability. He is mobile, dexterous, articulate and suffers from no physical discomfort. However his mind is affected to the extent that he cannot remember even the most basic of things. For example his name, his address, profession .. progressively these fall 'off' from his mind. However from an analysis or 'processing' perspective, the mind is quite active and competent. He can jolly well brush his teeth, if he can find the toothbrush or even remembers to do so. To t...

This is a schematic plan for modelling the behaviour of large and diverse populations. The original idea was to see how people could vote in an election but the this model can also be expanded to explore how people would respond to marketing initiatives in the retail and consumer space.