Looking Beyond Social Media : Cloudcast
I know that Social Media is the toast of the town but boy, am I getting tired of it ! You may say that I am being a hypocrite, since I post regularly on Twitter (hence automatically by passthrough on Facebook ) and Linkedin, but I will be frank and admit that I do so more out of habit and perhaps out of a misplaced sense of necessity. Habit is understandable. At Level 4 of Maslow's hierarchy of needs, one needs esteem, the acceptance by one's peers and it does give you a kick if your post is liked and commented upon by a small band of people who form a mutual appreciation society. Of course, the key word in the last sentence is mutual -- if you want your posts to be liked and commented upon, then you have to return the favour as well and this is where the habit part kicks in. But other than casual chit-chat or twitter (the guys who created this phenomenon, could not have named it any better) I doubt if social media has any purpose other than to keep an idle mind busy ! ...