blog@Yantrajaal

  from Merely Online to Viral with a Vengeance Print media is fast losing out to its online cousin -- at least that is the story in the more developed societies. Actually the word developed has a rather embarrassing connotation to the extent that it implies that we in the non-developed world are somehow barbaric, but if we can swallow our pride on this then it is a fact there is a gulf of difference between the markets of North America, Western Europe and some pockets in the Far East on one hand the rest of the world on the other. What is this difference ? First per capita income and buying power and what is most important for the purpose of this article, broadband penetration. Broadband penetration translates into a change in lifestyle -- eCommerce, net banking, social media and of course in the way we consume information, and it is this last change that is cause of much grief in the upper echelons of media ownership. Print media is feeling the heat as it loses ma...

"You can lead a horse to the water, but you cannot make it drink" In the context of enhancing the delivery capabilities of the education system, we should perhaps rephrase the statement as "You should lead a horse to the water, but desist from spoon feeding it" As it is, those who manage to get into IIT -- either at the UG or the PG level -- have their originality and creativity ironed out of them, or at least significantly degraded, by the coaching classes that tutor them for the entrance examination. To compensate for this, teachers in IIT must go the extra mile to erase the effect of cramming and learning by rote -- the hall mark of a successful coaching class -- and awaken in their students a sense of wonder about the world of knowledge and instill in them the confidence of stepping out of their zone of comfort and address intellectual challenges of the highest degree. What this could mean in practice is a reduction in the importance of the text book an...

Have you ever wondered what "they" are talking about "out" there in the social media ? What are they talking about more ? Google ? Microsoft ? or IBM ?   Now you can have all the answers from Omgili.com with charts like these .. or coming back to India who is more popular in the network Katrina Kaif ? or Priyanka Chopra ? or Shilpa Shetty ? Check it out, it is fun.